persona

`persona`

SQL table: MASTER.PERSONA One row per platform persona. Personas represent archetypes of users who engage with the Factbase platform — covering seven groups: government, defence, international affairs, industry, academic research, media/information, and platforms/data/AI. Each persona captures a name, group, description, jobs-to-be-done, pain points, key questions, example organisations and job titles, primary indices used, and a comma-separated list of dominant analytical patterns. For analysis across analytical patterns, join through the persona_pattern bridge cube.

Dimensions

Name	Type	Key	Description
`persona_id`	string	✓	Unique URI for the persona.
`persona_group_order`	string		Short ordered identifier within its group (e.g. GOV-1, ACA-3).
`name`	string		Full display name of the persona.
`persona_group`	string		Persona group (government, defence, international_affairs, industry, academic_research, media_information, platforms_data_ai).
`description`	string		One-line snapshot of who the persona is.
`jobs_to_be_done`	string		Semicolon-separated jobs-to-be-done.
`pains`	string		Semicolon-separated pain points.
`key_questions`	string		Semicolon-separated example questions.
`example_orgs`	string		Semicolon-separated example organisations.
`example_job_titles`	string		Comma-separated example job titles.
`primary_indices`	string		Comma-separated index codes (e.g. NCI, NRI, BEI, SSI).
`dominant_analytical_patterns`	string		Comma-separated analytical pattern codes (e.g. “POS, CMP, TRJ”).

Measures

Name	Type	Description
`count`	count	Total number of personas.
`distinct_personas`	count_distinct	Count of distinct personas. Use this whenever the query passes through the persona_pattern bridge cube.

Getting Started

Entities

National Atlas

National Capability

National Research

Sovereign Speech

National Developments

Rubrics

Core

`persona`

Dimensions

Measures

​persona

​Dimensions

​Measures

`persona`

Dimensions

Measures